About us
Since we are based in Zagreb, Croatia our expertise is product introduction in South Eastern Europe markets . The founder was involved in trade with dairy products for more than 10 years, so dairy products are our core business. Besides dairy product range, we introduce numerous meat products, bakery products, confectionary products and also non-food products. This region-specific expertise ensures that we not only find the right partner for your company, but also provide insights into market trends, customer preferences, and potential challenges.
Besides South Eastern Europe markets, we are leveraging our global connections in order to position European products in overseas markets . This ensures European producers to reach still untapped markets.
Representation activities
With extensive knowledge in export business, logistics, marketing and a passion for product storytelling, we are here to ensure your products reach their desired audience in a most effective way.
Sourcing activities
Whether you’re looking to diversify your product range, reduce costs or simply streamline your sourcing process, we are here to help you.
Our Mission
- To guide our partners to every stage of market penetration and expansion of their brands
- Introduce, establish and elevate brands within new territories, insuring their visions are recognized
- To simplify export process
- To enhance trading strategies
- To provide expert consulting, ensuring our partners thrive in the global marketplace
Our Services
Market Analysis
We strive to unveil the latest FMCG product trends by region or country, category or brand. Analyzing consumer behavior, preferences, and purchasing patterns, we ensure your product reaches your target audience.
Supply Chain Optimization
Harness our vast network of trusted suppliers for competitive sourcing of FMCG products. Logistics and Distribution: Streamline your logistics and distribution network, ensuring timely and cost-effective product deliveries.
Private Label Development
Concept Testing: Validate your new product ideas with real market insights. Formulation and Packaging Design: Align your product’s look and feel with market demands while ensuring sustainability and cost-efficiency.
Brand Strategy and Positioning
International brand strategy: Involves balancing global brand consistency with local relevancy, adapting to local cultures and preferences to ensure success in diverse markets. Our team evaluate the strength, weakness, and market positioning of your brand, thus enabling your brand to reach the target audience in a most effective way. Product Launch Strategies: Tailor-made launch strategies to maximize impact and ROI.
Regulatory Compliance and Advisory
Global Trade Regulations: Navigate the complex maze of international trade regulations, customs duties, and import-export procedures. Labeling and Packaging Advisory: Ensure your products meet local regulations, enhancing appeal while complying with international standards.
Sales Strategy
Based on the market analyze, we suggest the most appropriate sales strategy. We implement an overall sales strategy, from presenting of a product or a product range, concluding sales, complete pre-sales and after-sales support.